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Digital Marketing

Digital Marketing

₹8,999.00

  • 6-Week Intensive Curriculum
  • Accredited by Wipro
  • Internship Opportunities with 100+ partner companies
  • One-on-One Mentorship with industry leaders
  • Letter of Recommendation 
  • Guaranteed Internship Placement
  • Detailed Project Reports for your capstone projects
Category:

Master Digital Marketing to Grow Your Online Presence

(6-Week Intensive)

Course Duration: 6 Weeks

Mentorship: Industry experts from top tech companies will guide you throughout the course.

Mode of Learning: Online, Self-paced + Weekly Live Sessions

Week 1: Foundations of Digital Marketing

  • Introduction to Digital Marketing: Understanding the digital landscape, key channels, and marketing objectives.
  • Website Fundamentals: Setting up a website, domain registration, hosting, and basic website design principles.
  • Search Engine Optimization (SEO) Basics: Introduction to keyword research, on-page optimization, and link building.
  • Project 1: Website Audit: Conduct a basic SEO audit of a sample website.

Outcome: Foundational knowledge of digital marketing principles, website setup, and SEO basics.

Week 2: Content Marketing & Social Media

  • Content Marketing Strategy: Creating valuable content, content calendars, and content promotion strategies.
  • Social Media Marketing: Choosing the right platforms, creating engaging content, and building a social media presence.
  • Social Media Advertising: Introduction to paid social media advertising campaigns.
  • Project 2: Content Creation: Develop a content marketing plan and create sample social media posts.

Outcome: Proficiency in content marketing and social media marketing strategies.

Week 3: Search Engine Marketing (SEM) & Analytics

  • Search Engine Marketing (SEM): Setting up and managing Google Ads campaigns, keyword targeting, and ad copy writing.
  • Google Analytics: Understanding website traffic, user behavior, and key metrics.
  • Data Analysis: Using data to improve marketing campaigns and make informed decisions.
  • Project 3: Google Ads Campaign: Create a sample Google Ads campaign.

Outcome: Knowledge of SEM and web analytics.

Week 4: Email Marketing & Automation

  • Email Marketing: Building an email list, creating email campaigns, and email automation.
  • Marketing Automation: Automating marketing tasks and workflows.
  • Customer Relationship Management (CRM): Introduction to CRM systems and their role in marketing.
  • Project 4: Email Campaign: Create an email marketing campaign and set up basic automation.

Outcome: Understanding of email marketing and marketing automation principles.

Week 5: Digital Marketing Strategy & Planning

  • Developing a Digital Marketing Strategy: Setting goals, identifying target audiences, and choosing the right channels.
  • Marketing Budgeting: Allocating budget across different marketing channels.
  • Marketing Measurement and Reporting: Tracking campaign performance and generating reports.
  • Project 5: Digital Marketing Plan: Develop a comprehensive digital marketing plan for a sample business.

Outcome: Ability to create and execute a digital marketing strategy.

Week 6: Final Project & Career Prep

  • Project 6: Final Digital Marketing Project: Develop a complete digital marketing campaign for a real or hypothetical business, incorporating all the skills learned throughout the course.
  • Career Preparation:
    • Portfolio Building: Refine and complete your portfolio with a professional presentation of your projects.
    • Interview Prep & Resume Tips: Learn how to showcase your skills, work on technical interview questions, and perfect your resume.
    • Industry Insights: Get advice on the latest industry trends, frameworks, and technologies.

Outcome: By the end of the course, you’ll have a strong portfolio and the confidence to apply for jobs in digital marketing.

Major Projects:

  • Website Audit (Week 1): Core Skills: SEO basics, website analysis.
  • Content Creation (Week 2): Core Skills: Content strategy, social media marketing.
  • Google Ads Campaign (Week 3): Core Skills: SEM, Google Ads.
  • Email Campaign (Week 4): Core Skills: Email marketing, marketing automation.
  • Digital Marketing Plan (Week 5): Core Skills: Digital marketing strategy, budgeting.
  • Final Digital Marketing Project (Week 6): Core Skills: Full digital marketing campaign development, project planning, and execution.

Mentorship at Eduveda Academy:

  • Industry Mentor Assignment: You’ll be paired with a mentor from a top tech company who will provide personalized guidance on projects, career advice, and best practices.
  • 1-on-1 sessions: For project reviews and troubleshooting.
  • Live Q&A Sessions: Weekly with mentors and instructors.

Final Notes:

  • Weekly Live Sessions: These will cover key topics, provide updates, and allow you to ask questions.
  • Peer Networking: Join the academy Slack group for collaboration and feedback.

This 6-week course is intense but designed to give you all the key skills to jumpstart your career in digital marketing. You’ll leave with solid project experience, a polished portfolio, and the confidence to apply for jobs in the field.

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