Master Digital Marketing to Grow Your Online Presence
(6-Week Intensive)
Course Duration: 6 Weeks
Mentorship: Industry experts from top tech companies will guide you throughout the course.
Mode of Learning: Online, Self-paced + Weekly Live Sessions
Week 1: Foundations of Digital Marketing
- Introduction to Digital Marketing: Understanding the digital landscape, key channels, and marketing objectives.
- Website Fundamentals: Setting up a website, domain registration, hosting, and basic website design principles.
- Search Engine Optimization (SEO) Basics: Introduction to keyword research, on-page optimization, and link building.
- Project 1: Website Audit: Conduct a basic SEO audit of a sample website.
Outcome: Foundational knowledge of digital marketing principles, website setup, and SEO basics.
Week 2: Content Marketing & Social Media
- Content Marketing Strategy: Creating valuable content, content calendars, and content promotion strategies.
- Social Media Marketing: Choosing the right platforms, creating engaging content, and building a social media presence.
- Social Media Advertising: Introduction to paid social media advertising campaigns.
- Project 2: Content Creation: Develop a content marketing plan and create sample social media posts.
Outcome: Proficiency in content marketing and social media marketing strategies.
Week 3: Search Engine Marketing (SEM) & Analytics
- Search Engine Marketing (SEM): Setting up and managing Google Ads campaigns, keyword targeting, and ad copy writing.
- Google Analytics: Understanding website traffic, user behavior, and key metrics.
- Data Analysis: Using data to improve marketing campaigns and make informed decisions.
- Project 3: Google Ads Campaign: Create a sample Google Ads campaign.
Outcome: Knowledge of SEM and web analytics.
Week 4: Email Marketing & Automation
- Email Marketing: Building an email list, creating email campaigns, and email automation.
- Marketing Automation: Automating marketing tasks and workflows.
- Customer Relationship Management (CRM): Introduction to CRM systems and their role in marketing.
- Project 4: Email Campaign: Create an email marketing campaign and set up basic automation.
Outcome: Understanding of email marketing and marketing automation principles.
Week 5: Digital Marketing Strategy & Planning
- Developing a Digital Marketing Strategy: Setting goals, identifying target audiences, and choosing the right channels.
- Marketing Budgeting: Allocating budget across different marketing channels.
- Marketing Measurement and Reporting: Tracking campaign performance and generating reports.
- Project 5: Digital Marketing Plan: Develop a comprehensive digital marketing plan for a sample business.
Outcome: Ability to create and execute a digital marketing strategy.
Week 6: Final Project & Career Prep
- Project 6: Final Digital Marketing Project: Develop a complete digital marketing campaign for a real or hypothetical business, incorporating all the skills learned throughout the course.
- Career Preparation:
- Portfolio Building: Refine and complete your portfolio with a professional presentation of your projects.
- Interview Prep & Resume Tips: Learn how to showcase your skills, work on technical interview questions, and perfect your resume.
- Industry Insights: Get advice on the latest industry trends, frameworks, and technologies.
Outcome: By the end of the course, you’ll have a strong portfolio and the confidence to apply for jobs in digital marketing.
Major Projects:
- Website Audit (Week 1): Core Skills: SEO basics, website analysis.
- Content Creation (Week 2): Core Skills: Content strategy, social media marketing.
- Google Ads Campaign (Week 3): Core Skills: SEM, Google Ads.
- Email Campaign (Week 4): Core Skills: Email marketing, marketing automation.
- Digital Marketing Plan (Week 5): Core Skills: Digital marketing strategy, budgeting.
- Final Digital Marketing Project (Week 6): Core Skills: Full digital marketing campaign development, project planning, and execution.
Mentorship at Eduveda Academy:
- Industry Mentor Assignment: You’ll be paired with a mentor from a top tech company who will provide personalized guidance on projects, career advice, and best practices.
- 1-on-1 sessions: For project reviews and troubleshooting.
- Live Q&A Sessions: Weekly with mentors and instructors.
Final Notes:
- Weekly Live Sessions: These will cover key topics, provide updates, and allow you to ask questions.
- Peer Networking: Join the academy Slack group for collaboration and feedback.
This 6-week course is intense but designed to give you all the key skills to jumpstart your career in digital marketing. You’ll leave with solid project experience, a polished portfolio, and the confidence to apply for jobs in the field.
